WHAT IT IS Ultra-matte finish yet smooth application. Immediately sets on lips and creates a full bodied pout. Intense color and high pigmentation. FEATURES Experience the wow of bold and matte color! An ultra matte lipstick with supreme staying power, take your pick from our wide variety of colors for bold and brilliant lips. BENEFITS Did you know our matte lipstick is our top rated matte lipstick? Look no further and try from one of our 36 shades. Be couragous and see how smoothly it applies.